1:17
industry
was facing intense fuel economy standard pressure 2:35
GM spent
$1m on market research
5:12
I cut the
forecast in half ... turned out to be worse than that
6:30
no one
would speak before Roger spoke
7:49
pre-Acura,
Lexus, Infiniti
11:41
Vice
Chairman of GM says, "Don't worry, they'll get used to
it"
12:55
research
tested the Eldo, Seville, C- body cars, Park Avenue, the 98. A
whole system of luxury cars that needed to be
downsized
14:21
The press
will never know this- this is why it's deep secrets revealed. This
would make the Edsel pale by comparison.
17:44
No longer
the prestige of "I've got the longest car on the block"...what made
Cadillac wouldn't matter today